Today I want to share with you the answer that most of you have been looking for.
The question I get so often is how, or where do I start with SEO?
So I wanted to share with you a really great tool that we’ve put out by a company called MOZ. Some of you may be familiar with MOZ, an SEO company to have this awesome SEO tool, but they created this something that’s called Mozlow’s hierarchy of needs. Kind of a play on words from Maslow’s hierarchy of needs. Of course, the kind of the bare essentials in order of importance of what someone needs to live.
This is the same thing but done for SEO. It gives you a great kind of way to ladder up, to figure out where you are in SEO to figure out where you actually need to start. And it brings kind of, step-by-step starting at like things that are essential to ranking, to things that are like needed for like high, competitive SEO actions.
So I wanted to go through it really quick. I’m just going to rip through it super fast. It can keep kind of the you know, the 40,000 foot view and really understand what you need to do and make a decision of where you need to start.
So the very first place that you’re going to start is crawl accessibility. This is the ability for Google to find your site. If Google can’t find your, your site, you’re not going to rank it. It’s as simple as that. So this is where tools like Google search console comes in handy because it will let you know if there are any challenges with Google finding your, your website. Nice and easy. The concept is very simple. That should be the very first starting place.
Next after that is compelling content that answers the searcher’s query super important, right? We want to make sure that user intent in terms of what someone is searching for on Google compared to what you’re actually offering them as content on the page, if that doesn’t line up, or if perhaps you’re not fully answering their question or solving their problem, they’re going to go somewhere else. They’re going to click that back button. They’re going to be a bounce. And Google’s going to say that piece of content is not serving its purpose. It is not compelling enough, and it is not answering the query of what the person was looking for.
So we want to make sure that that is taken care of things like Google analytics, looking at bounce rate time on site. Those types of metrics can also help you determine if people are actually engaging with your content.
Next up is keyword optimized to attract searchers and engines. You need to have the proper keywords being used because of course, if you’re targeting keywords that no one is searching, you might rank, but no one is searching for it. You need to ensure that there’s at least some search volume behind what you’re creating.
Now. It doesn’t have to be thousands upon thousands of hits per month. There are some small niches, especially in local markets where you’re only going to get maybe three or four hits a day, maybe 30 hits in a month. You’re not going to get a lot of hits on all that often.
So you want to make sure that at least there is someone searching for it. So there is the capacity for that content to be found.
Next up is a great user experience, including a fast load speed, ease of use and compelling UI on any device. The fact is if your website looks like garbage, people are going to click the back button. If it’s not visually appealing, people are going to click the back button. If they are not able to read the content very well. If you’ve got a dark background and maybe a dark text, you know, it’s going to be hard to, to read. Google is again, is going to use those engagement metrics to ensure that people who are coming to your site are engaging with it properly. And if your content is hard to find hard to read, or your website is just ugly, you’re not going to get ranked very well.
A good test is to kind of take a screenshot of your website, put it up on, you know, some Facebook groups or something like that. Ask for feedback.
Don’t ask friends and family because they’re going to be nice about it, right? If you’ve got an ugly baby, people are going to tell you have an ugly baby, same thing with your website, friends and family are not going to be the best people to give you that honest opinion. So go to strangers. Strangers are critical and mean sometimes next up share where the content that earns links, citations, and amplification. This is, this is super huge, right?
If you just have just a regular old piece of content that is just like, okay, you’re not going to get links. No, one’s going to share it. So I’m just going to read it and be like, okay, I’m done with it. But if it’s something that is like amazing and people get excited about, and you’ve presented the content in them and like just a fantastic way, if you’ve gone over and above, you know, you’ve been a keener and given it like, you know, a thousand percent, that’s the type of content that gets links.
If you’re creating just something that kind of ranked for the keyword and kind of solves the problem and is kind of interesting, unfortunately kind of doesn’t rank awesome rice.
You need to make sure that the content that you’re putting out there is the absolute best that you possibly can. If it’s not the best, don’t publish it.
Next up is title, URL, and description to drive high, click through rates in the rankings. This is a really kind of a cool strategy. If you do a Google search for anything and you get like the typical top 10 results, you know, result 1, 2, 3, 5, 6, 7, 8, 9, 10. If, if people are trying to rank for a specific keyword, they’re basically you can have keyword and a little bit of words, keyword and little words. So like real estate agents are notorious for this.
So you’re a real estate agent in San Francisco, real estate, San Francisco, real estate, San Francisco, real estate, San Francisco. That’s what you’re gonna see. If you stand out from that, you’re going to get a ho you know, a higher click-through rate.
The interesting part with that is say, you’re in position seven and you’ve got like a, you know, like a title and a meta description that really stands up. And there’s position. Number one, two, and three people are scrolling past those and clicking on number seven, Google is going to say, okay, why is everyone clicking on the number seven result instead of the top three results, let’s move number seven to the top three results and see what happens. That is a fantastic way. If you’re in the top 10 to bump up and ladder up to get into that number one position by just being more interesting.
And the last one gets a little bit technical, a snippet and schema markup. This is extra bits of code that you can add to give Google a little bit more information about your website. For example, recipes, recipes are great for this. You can have like the ingredients cooking time, and that’s going to show up in the search results reviews. And let’s see what else if you’re a business kind of business information, so phone number, address those types of things.
If you’re on a WordPress site, there’s definitely a plugin. You can probably find that’ll help with that schema markup. And it’s just gives you that little bit of extra edge in the search results to help you to stand out.
So I ripped through those really, really quite fast. I’m talking really fast and my mouth is getting all crazy and I’m out of breath, but I wanted to do a fast to make sure that you had enough interest to watch the whole thing. Cause if you kind of just got like the first couple of steps, you’re, you’re not going to have the full picture. You need to have this full kind of triangle to ensure that when you’re trying to figure out we’re going to start, that you can ladder up correctly. So kids thank you. I hope that you were able to keep up and if not, maybe you can find a way to see through drone a bit and, and and just get through it. So anyways guys, thank you. You are awesome.