It is time for another minimalist SEO moment. All right. In today’s moment, we are going to talk about a situation that a lot of people find themselves in often, and that is you’re trying to rank for a keyword term that another company dominates and owns. So usually it’s product or service related. So if you’re promoting a product that another company actually owns, so you’re an affiliate of the thing that I kind of think of is like, like Avon, for example, say your promoting and Avon product, and you want to try to rank for that specific product in the search results. But Avon is going to own that a lot of high authority sites are going to be dominating the review portions of that, you know, product name slash review. So you’re in a tough spot, right? Because your blog doesn’t have the authority to even compete with those guys. So how do you get in there? How do you compete with that? I would recommend, instead of going through the front door, let’s go through the back door. Okay. So what I mean by that is instead of creating a piece of content that is specifically related to that product or service you’re promoting instead determine what is the problem that product or service solves and write an article about that problem, offer up a number of solutions and then use that product as a, one of the opportunities that can actually solve that problem, thereby moving people towards that actual page where you offer that product or service. So I hope that makes sense that instead of going directly for the target keyword, you want to go to the side or to the back and get people who are looking for a problem. Maybe not. They’re not even looking for that product and that’s even better because if they’re just looking for a solution to their problem and you present your product that you’re promoting as the solution, it’s going to be a heck of a lot easier to, to get them to buy it. Instead of trying to rank number one for a keyword term that you might never ever rank for. So I hope that helps out well, that makes sense. And if it doesn’t, of course, there’s always a comment section below where we can clarify some things.