Transcript

Today we are going to strip away all of the technical mumbo-jumbo when it comes to SEO. And we’re going to look at the Google algorithm from a real world perspective.

So what does that mean?

Okay. So if you had a friend come to you and they were looking for a recommendation for a plumber, a lawyer, a real estate agent, or even a movie to watch in your mind, you’re going to go through a checklist of things to ensure that you’re comfortable referring your friend to this business, right?

• Was the person on time,
• were the prices fair?
• Did they communicate well?
• Did they do the job?

You’re going to go through all of these things. If that person didn’t hit all that criteria, you’re not going to refer your friend to it.

The algorithm is the exact same way.

It’s this checkbox of trust.

So let’s look at it this way. When someone goes to Google and puts their mouse cursor into that text box, does a search and hits enter their Google’s customer. And those top 10 results are websites that Google trusts their websites, that Google is comfortable sending their customer to those websites, meet that criteria of trust metrics that Google goes through the same thing.

If you’re referring your friend to a plumber real estate agent, a lawyer, all those kinds of fun things. So if you keep that in mind, that is how the algorithm works.

Yes, the algorithm is insanely complex with artificial intelligence and it takes links into fact and, you know, keyword research and all that crazy stuff. But at the end of the day, all Google is trying to do is ensure that you are trustworthy to take care of their customer.

And if you keep that in mind, SEO becomes a heck of a lot easier.